Founded in Kansas in 1964 as a division of Excel Industries, Hustler Turf Equipment began with a spark for lawn care innovation. When a local machinist’s wife grew frustrated with her grass-cutting duties, the inspiration for a new riding mower emerged. Hustler’s most recognizable and treasured innovation is zero-turn technology. Since then, many companies have introduced their own interpretations of zero-turn technology, but Hustler Turf remains the inventor of original zero-turn technology.

Over the years, the Hustler product line has evolved drastically, undergoing numerous re-designs and expansions under the watch of Excel. The company continues to update and introduce machines that allow their customers to get more work done in less time. Regardless of model or destination, each and every machine that leaves the Kansas production lines bears the time-honored Hustler standards of functionality and durability.